Digital Marketing

In the digital age, life cannot be imagined without digital means.

For this reason, the Government of India has started the Digital India program. By which making one person from every family digitally literate is the main goal.

Every day's work is being digitized. That is why the internet has joined our need. On which we have become dependent on a lot of human works.

According to a report, around 5 billion (i.e. 5 billion) people were using the internet till 2019. From India alone, more than 60 crore Internet users were involved in them.

Today, the use of Google is not just limited to finding information, Facebook is not just a means of sharing photos or chatting, YouTube is not just a platform for watching and uploading videos. Rather, people are using the Internet a lot to market their business and sell products.

Now you must be thinking that how can we market our business online? How can you sell your goods online?

So this particular article is going to answer these questions today. Because today you will know what is digital marketing? How to do online marketing? And how can you do business marketing at a very low cost, which will give you more benefit from offline marketing.

For the convenience of the study, we have divided this article into the following parts. You should read at your convenience in order. We assure you that after reading this article, you will learn all the information about digital marketing.

What is Digital Marketing - What is Digital Marketing in Hindi?

Digital marketing is the marketing of your business, products and services through digital channels. This website, social media, mobile app, search engine, TV, radio, telephone etc. can be done through electronic channels.

If you put it in simple words.

When we market any of our products or services online or through the Internet, this process is called digital marketing.

But, by this definition, the scope of digital marketing is limited to the Internet only. Digital marketing is a big field in which internet marketing is only a way to do it.

Therefore, we will study some popular definitions below. So that the concept of digital marketing becomes clear.

According to Wikipedia,

“Digital marketing is marketing of your products and services on the Internet using digital technology through mobile phone apps, display advertising and other digital mediums. Digital marketing channels are Internet-based systems that can create, increase and transmit the value of products through digital networks from manufacturer to consumer terminal. ”

Honorable Neil Patel (NeilPatel.com), a world-renowned digital marketer, has defined digital marketing as something like this,

"Marketing your products and services in any form that involves electronic devices is digital marketing."

By reading these digital marketing definitions, you have understood the meaning of digital marketing (digital marketing meaning in Hindi).

Digital marketing is also called online marketing, e-marketing, internet marketing, web marketing and internet advertising. This term was first coined in the 20th century. After which marketing done through all electronic channels became digital marketing.

We can understand digital marketing more clearly through this real life example (reference). And can you know what is the importance of digital marketing?

We have a business, ie we have a product like; Sell clothes, utensils, shoes etc. Or we give some service like; Transport. To make profit from this business, we need more and more people to know about our business so that they buy our products and take our service.

For this we do - Marketing.

Now in today's time marketing can be done in two ways. There is a method of offline marketing which is called traditional marketing. It means making big banners of your products and putting them in public places, street plays, distributing pamphlets, advertising through newspapers and other print media etc.

But, the other way we call it is digital marketing. Which is more affordable, more profitable and gives simple and accurate results.

That is why there is a trend of digital marketing. And every small business (MSMEs) to big corporates have understood its usefulness and tried it hand-in-hand. This is the reason why every business name is giving a presence on the internet in the form of dot com.